As usual, my job was to create this year's conference branding, all the animations that passed on the screen, as well as all the prints.
Concerning the closing Gala, the theme was the "Lebanese Pop & TV Culture" of the seventies.
Tonight I will be on #BalaToulSire - Future TV to talk about it, as Zaven is also very interested by this theme and is actually publishing a book about the subject!
Here are a few pictures; first the preparations of the giant TV screen:
The hundreds of TVs in the Deco...
The old soda bottles with carnations, the "in" flower at the time:
Having a laugh on the vintage TV set:
The Diffa Ladies, totally in the theme ;-)
Pierette Katrib, the perfect MC
Souad el Achi " As3ada allahou masakom..."
Allo hayété... Pierette and Mr Majzoub:
8eme Art performing Allo Hayété:
Zaven & Rima Karaki with the 7up bottles ;-)
Chou batariytak? Vintage ads played by 8eme Art..
Yanasseeb dour w seeb... The real Lebanese Lottery Wheels!
After that, the awards started, and then we fired up the dance floor, in good LFA tradition...
Huge thanks to Mr Makdessi for the TL archives, IAA for the advertising archives, Rita Moussalem & her team who found solutions to produce all my ideas. Sultan Touma, Omar Youssef and all the Screen-Lighting-Audio-Video-Photo team, 8e Art for a wonderful performance, Bassam Abou Zeid, Rita & Jean Aoun, Joe Alam who made BIFEX a trending hashtag on social media this year...
We were about 50 people striving to make this event a success and it was even more. Thank you all!