Tuesday, June 9, 2015

BIFEX 2015 Conference & Pop Culture GALA dinner

I can't believe it's been three weeks we finished BIFEX, the yearly conference of LFA, Lebanese Franchise Association!
As usual, my job was to create this year's conference branding, all the animations that passed on the screen, as well as all the prints.








Concerning the closing Gala, the theme was the "Lebanese Pop & TV Culture" of the seventies.
Tonight I will be on #BalaToulSire - Future TV to talk about it, as Zaven is also very interested by this theme and is actually publishing a book about the subject!

Here are a few pictures; first the preparations of the giant TV screen:

The hundreds of TVs in the Deco...

The old soda bottles with carnations, the "in" flower at the time:


Having a laugh on the vintage TV set:

The Diffa Ladies, totally in the theme ;-)

Pierette Katrib, the perfect MC

Souad el Achi " As3ada allahou masakom..."


Allo hayété... Pierette and Mr Majzoub:

 8eme Art performing Allo Hayété:

George Khabbaz paying a tribute to all the late stars...

Zaven & Rima Karaki with the 7up bottles ;-)

Chou batariytak? Vintage ads played by 8eme Art..

Yanasseeb dour w seeb... The real Lebanese Lottery Wheels!


After that, the awards started, and then we fired up the dance floor, in good LFA tradition...

Huge thanks to Mr Makdessi for the TL archives, IAA for the advertising archives, Rita Moussalem & her team who found solutions to produce all my ideas. Sultan Touma, Omar Youssef and all the Screen-Lighting-Audio-Video-Photo team, 8e Art for a wonderful performance, Bassam Abou Zeid, Rita & Jean Aoun, Joe Alam who made BIFEX a trending hashtag on social media this year...

We were about 50 people striving to make this event a success and it was even more. Thank you all!



Little update! Here's the sequence with Zaven!

Wednesday, April 29, 2015

> HORECA 2015: the winners are...

For the 4th year in a row I took part in the Horeca Beirut Best Stand Jury, along with Rana Nasr, Malek Salamé and Alain Hochar, invited by the fabulous Randa Dammous!

The Categories for this year were: Best Stand, Best Branding, Best Mood & the famous Coup de Coeur. The Winners:

For Coup de Coeur: Delphine Gebran who designs F&B spaces, who demonstrated that emotion can be created simply with an idea, basic materials, lighting & passion!

For Best Branding: the refreshing Juice Up:

For Best Stand: Ksara, linear, classic and modern at the same time...

And finally, the best mood and ambiance were at Prunelle who invited 8eme Art for a jazzy jam session...

And a peek at the Jury (without Alain unfortunately) and the winners:


And the Trophee & Certificate courtesy of Juice Up :-)

Good luck and Bravo to all, see you next year...

Wednesday, April 8, 2015

> TOKYO FEVER : RJ new catalogue blossoming soon

I cannot hold back anymore, i have to share this with you...
The new RJ catalogue is an ode to Tokyo, its manga culture, its smashing color palettes and its vibrant lifestyle!










Kawaii, isn't it?

Thursday, February 19, 2015

> AGRAFE Conference Branding

I had the pleasure to work lately with the French Consulate in Beirut on the visual identity of their new geo-referencing app AGRAFE.

The project was launched by Mrs Cécile Longé, Consul General, as well as Mr Paoli the French Ambassador, in the in the beautiful premises of the Résidence des Pins.



Navleb created the app, I designed the logo, brochure, and all the branding in the following pictures, and printing + production was handled by the super helpful pressrilis.





As you can see, for the video presentation, we integrated a plasma screen in the giant flex banner behind Mrs Longé.

Another branding option for conferences containing more multimedia is a giant LED screen like this 14 x 4 m one we created for LFA's BIFEX last year, where you could insert the speaker's presentation, a live video cam and the twitter feed for example:


I love the work behind branding conferences because it could go from the smallest detail like a name tag to art directing the whole show, and I'm really grateful to the French Consulate for giving me this chance!



Thursday, January 22, 2015

> Guest blogging about Men's Fashion



I did say I would blog more regularly, and I am! But not here ;-)
I was invited by Joe's Box to write about style for men and I already did 3 posts:

> The evolution of men's fashion lately
> The elements of style, or the devil is in the details
> Sock it up young man!

Enjoy reading...

Monday, December 8, 2014

> New Christmas Wrapping : Rooly Booly

Just a cute project I just finished for Rooly Booly, the new design of the wrapping papers:





Thank you Joe for the beautiful photos!

Wednesday, November 26, 2014

Paradis retrouvé(e): the muse of Biolay


Don't get me wrong, I was one of many to be disappointed by Depp & Paradis' break up two years ago... However at that same period I had a kind of premonition when I first saw this beautiful clip by Benjamin Biolay "Aime mon amour"; Somehow I found in the sensual Karole Rocher (actor and director of this clip) a very "troublante"resemblance with Vanessa Paradis:




Biolay, who looks a lot like Benicio Del Toro but with an amazing sexy voice,  has aways been on my "cream of the crop"... (here with Julie Gayet (currently at l'Elysée, which is funny since the rumor says he also was with Bruni after Chiara Mastroianni) )



He also has an incredible and immense talent as a singer and writer and he did work previously with Paradis. But when she launched the "Love songs" album and tour, their collaboration was sky rocketing and it was obvious there was a lot more going on... that they did confirm recently.

Which bring us to what I wanted to say, Vanessa is now a 40 something woman, but in my eyes she is now hotter than ever, hotter that than she was with Depp, hotter than when she was with Lenny Kravitz , and somehow "la boucle est bouclée" since at the very beginning of her career Gainsbourg wrote for her, and now she is the muse of Biolay, the "digne" successor of Gainsbourg...

Just have a look and judge by yourselves:





I finish off with eye & ear candy; their sensuous latest single "Pas besoin de permis", enjoyyyy....



Tuesday, October 21, 2014

> From one season to the other: RJ minimag

This post means that I took too much weeks off from blogging, and I'm here to fix that!
I've got a lot to show you and will try to do that at least once very week.
Let's start with the new RJ catalogue for which I worked on the concept and art direction:







Warm colors, lots of blue, black and navy denim, as well as a lovely sweater collection...

Shot at Imad El Khoury Studio, Bouyouti & the Shouf Cedar Reserve.

Full Catalogue here:


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